SEO Expert Or Just A Cowboy?
As a website owner it is perfectly natural to expect your website to rank near the top of the search results. After all, with all that fantastic content that you’re just spent days and weeks fine-tuning, how could it not be immensely popular? And as sure as night follows day, when your site fails to make the first page it’s tempting to blame Google, because, how could your beautiful new website be the problem? So, take a deep breath and read the next line. It's not Google's fault, it's not your website's fault: it's your fault. Sorry, but you haven’t finished the job.
Golden Rule Number 1: Contacted by an SEO firm? Keep your wits about you!. Although it does not automatically follow that all SEO firms that contact you are just out for a quick buck you should keep your wits about you and be wary of any that do. The majority of good SEO consultants will rather react to an inquiry than spend time trawling the Internet looking for poorly optimized websites.
Golden Rule Number 2: Guarantees are lies ?spurn them and the companies that offer them Okay, as Golden Rules go it is not fair to say that all guarantees are lies, there are a few genuine guarantees that are offered in good faith and as a sign of confidence, nevertheless err on the side of caution and treat them all as you would a suspect standing over a dead body with a smoking gun. SEO consultants have no control over how the search engines search.
Golden Rule Number 3: Secretive SEO’s should be shown the door . Your relationship with an SEO consultant should be similar to that you would expect from your accountant as you are ultimately responsible for your website and the actions of the people that you employ to build and maintain your website. There is no reason for an SEO consultant not to explain why and what they are doing and they should be prepared to document all that they have done.
Golden Rule Number 4: Treat references with a pinch of salt. References are useful but will not always tell the whole story. Ten years is a lifetime in SEO, and it is a subject that is more to do with understanding the “now” than the “then”. Search engines in their current form first started to appear in the mid 90’s and a lot has changed in search engine technology which gave birth to the SEO services consultant.
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